Create Your About Page With Stories

Write your About Page with 5 stories. Most business owners find that writing copy for the About Page can be the most challenging part of creating a website ... especially if you hate to write about yourself. And that's most of us. Learn more at https://cathygoodwin.com/aboutstory

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Overview

Write your About Page with just 5 stories.

About Page - Welcome

Intro - Module 1

Module 1 Video 1 - Why Your About Page Is Important

Module 1 - Video 1- Slides

Module 1 - Video 2 - Your About Page Purpose

Module 1 - Video 2- Slides

Module 1 - Video 3 - Stories The Clients Tell You

Module 1 -Video 3- Slides

Module 1 - Video 4 - Stories The Clients Tell Themselves

Module 1- Video 4 - Slides

MODULE 2: MAKE YOUR ABOUT PAGE MATCH YOUR BRAND

Module 2 - Video 1 - Your 5 Archetypes - Introduction

Module 2- Video 1- Slides

Module 2 - Video-2 -Examples of Archetypes

Module 2- Video 2- Examples of Archetypes - Slides

Module 2 - Video 3 - Archetypes - Continued

Module 2- Video 3 - Archetypes continued - Slides

Archetypes Quiz - 2.pdf

Marketing Guide for the 5 Archetypes

MODULE 3: TEMPLATES FOR YOUR PAGE

Module3-Video1 - GOOD

Module3-Video1.pptx

Module3- Video 2 - Blocks of Your About Page

Module 3-Video 2- Slides [Autosaved].pptx

Module3-Video3.mp4

Module 3 - Video 3- Slides

Module3-Video3.pptx

Applying The Templates To Three Archetypes

Here are examples of parts of About Pages from real people. They don't always follow the sequence you'll see in the videos, but you'll see how certain blocks seem associated with specific archetypes.

Got any other examples? Send me a message!

Anatomy of an Educator About Page - Jaquette

Anatomy of an Innovator About Page - Nicole

Anatomy of an Innovator About Page - Alicia

Anatomy of a Role Model About Page - Shula

Module 4: Special Touches To Your About Page

Some SMALL additions to your About Page that will make a BIG difference.

Module 4 - Write Your About Page Headline - Video

Module 4 - Write your About Page Headline - Slides

Module 4 - Checklist For Your About Page - Part 1 - Video

Module 4 - Checklist For Your About Page - Part 1 - Slides

Module 4 - Checklist For Your About Page - Part 2 - Video

Module 4 - Checklist For Your About Page - Part 2 - Slides

Module 4 - Share your values with a story - Video

Module 4 - Share your values with a story - slides

BONUS MATERIAL

Become a Ninja Storyteller

RESOURCE for Storytelling

Strategic Storytellling

Grow your business one story at a time.

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FREE: Branding With Stories

3 Steps to Small Business Branding