• $97

Create Your About Page With Stories

Write your  About Page with 5 stories.  Most business owners find that writing copy for the About Page can be the most challenging part of creating a website  ... especially if you hate to write about yourself. And that's most of us. Learn more at https://cathygoodwin.com/aboutstory

Overview

Write your  About Page with just 5 stories. 

Contents

About Page - Welcome

Intro - Module 1

Module 1 Video 1 - Why Your About Page Is Important
Module 1 - Video 1- Slides
Module 1 - Video 2 - Your About Page Purpose
Module 1 - Video 2- Slides
Module 1 - Video 3 - Stories The Clients Tell You
Module 1 -Video 3- Slides
Module 1 - Video 4 - Stories The Clients Tell Themselves
Module 1- Video 4 - Slides

MODULE 2: MAKE YOUR ABOUT PAGE MATCH YOUR BRAND

Module 2 - Video 1 - Your 5 Archetypes - Introduction
Module 2- Video 1- Slides
Module 2 - Video-2 -Examples of Archetypes
Module 2- Video 2- Examples of Archetypes - Slides
Module 2 - Video 3 - Archetypes - Continued
Module 2- Video 3 - Archetypes continued - Slides
Archetypes Quiz - 2.pdf
Marketing Guide for the 5 Archetypes

MODULE 3: TEMPLATES FOR YOUR PAGE

Module3-Video1 - GOOD
Module3-Video1.pptx
Module3- Video 2 - Blocks of Your About Page
Module 3-Video 2- Slides [Autosaved].pptx
Module3-Video3.mp4
Module 3 - Video 3- Slides
Module3-Video3.pptx

Applying The Templates To Three Archetypes

Here are examples of parts of About Pages from real people. They don't always follow the sequence you'll see in the videos, but you'll see how certain blocks seem associated with specific archetypes. 

Got any other examples? Send me a message! 
Anatomy of an Educator About Page - Jaquette
Anatomy of an Innovator About Page - Nicole
Anatomy of an Innovator About Page - Alicia
Anatomy of a Role Model About Page - Shula

Module 4: Special Touches To Your About Page

Some SMALL additions to your About Page that will make a BIG difference. 
Module 4 - Write Your About Page Headline - Video
Module 4 - Write your About Page Headline - Slides
Module 4 - Checklist For Your About Page - Part 1 - Video
Module 4 - Checklist For Your About Page - Part 1 - Slides
Module 4 - Checklist For Your About Page - Part 2 - Video
Module 4 - Checklist For Your About Page - Part 2 - Slides
Module 4 - Share your values with a story - Video
Module 4 - Share your values with a story - slides

BONUS MATERIAL

Become a Ninja Storyteller
RESOURCE for Storytelling

Strategic Storytellling

Grow your business one story at a time. 

FREE: Branding With Stories

3 Steps to Small Business Branding 

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