Strategic Storytelling For Business, Career & Life/Credibility Advantage: Write your case study

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Credibility Advantage: Write your case study

How to write case studies that generate qualified leads. Case studies are your best tool for building credibility with skeptical audiences. 

Contents

Welcome!

    MODULE 1: INTRODUCTION

    MODULE-1.mp4
    • 9 mins
    • 225 MB
    MODULE1-SLIDES.pdf
    • 59 MB
    MODULE-1A.mp4
    • 6 mins
    • 113 MB
    MODULE-1A-SLIDES.pdf
    • 32.4 MB

    MODULE 2: THE TOPIC OF YOUR CASE STUDY

    Discover what company and what type of problem will make the best case study. 

    Get a checklist of criteria for creating an effective case study. 
    MODULE-2.mp4
    • 8 mins
    • 251 MB
    MODULE-2-SLIDES.pdf
    • 34.4 MB
    MODULE2A-VIDEO.mp4
    • 9 mins
    • 279 MB
    MODULE-2A-SLIDES.pdf
    • 66.4 MB

    MODULE 3: THE CASE STUDY STORY LINE

    This important section identifies the components of your case study -- the steps in the narrative you will compose. 

    This section is very important . You develop interview questions by reverse engineering to get to the flow. 
    Module3-VIDEO.mp4
    • 13 mins
    • 320 MB
    MODLE3-SLIDES.pdf
    • 103 MB
    Case-study-components.png
    • 196 KB

    MODULE 4: INTERVIEWS: ASKING QUESTIONS

    MODULEA4-VIDEO.mp4
    • 7 mins
    • 143 MB
    MODULEB4-SLIDES.pdf
    • 33.2 MB
    MODULEB4-VIDEO.mp4
    • 9 mins
    • 197 MB
    MODULE4-VIDEO.mp4
    • 16 mins
    • 343 MB
    MODULE4-SLIDES.pdf
    • 67.4 MB
    MOD4D-VIDEO.mp4
    • 4 mins
    • 89.2 MB

    Module 5: Writing Your Case Study

    MODULE-5-VIDEO.mp4
    • 5 mins
    • 108 MB
    MODULE5-SLIDES.pdf
    • 84.6 MB
    MODULE-5A-VIDEO .mp4
    • 9 mins
    • 191 MB

    MODULE 6: PROFITING FROM YOUR CASE STUDY

    This video explains some surprising and creative ways to use your case study.  Once you get used to having a case study in your repertoire you'll wonder how you ever managed without one! 
    MODULE6-VIDEO.mp4
    • 12 mins
    • 280 MB
    MODULE6-SLIDES.pdf
    • 107 MB

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