Strategic Storytelling For Business, Career & Life/Credibility Advantage: Write your case study

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Credibility Advantage: Write your case study

How to write case studies that generate qualified leads. Case studies are your best tool for building credibility with skeptical audiences. 

Contents

Welcome!

MODULE 1: INTRODUCTION

MODULE-1.mp4
MODULE1-SLIDES.pdf
MODULE-1A.mp4
MODULE-1A-SLIDES.pdf

MODULE 2: THE TOPIC OF YOUR CASE STUDY

Discover what company and what type of problem will make the best case study. 

Get a checklist of criteria for creating an effective case study. 
MODULE-2.mp4
MODULE-2-SLIDES.pdf
MODULE2A-VIDEO.mp4
MODULE-2A-SLIDES.pdf

MODULE 3: THE CASE STUDY STORY LINE

This important section identifies the components of your case study -- the steps in the narrative you will compose. 

This section is very important . You develop interview questions by reverse engineering to get to the flow. 
Module3-VIDEO.mp4
MODLE3-SLIDES.pdf
Case-study-components.png

MODULE 4: INTERVIEWS: ASKING QUESTIONS

MODULEA4-VIDEO.mp4
MODULEB4-SLIDES.pdf
MODULEB4-VIDEO.mp4
MODULE4-VIDEO.mp4
MODULE4-SLIDES.pdf
MOD4D-VIDEO.mp4

Module 5: Writing Your Case Study

MODULE-5-VIDEO.mp4
MODULE5-SLIDES.pdf
MODULE-5A-VIDEO .mp4

MODULE 6: PROFITING FROM YOUR CASE STUDY

This video explains some surprising and creative ways to use your case study.  Once you get used to having a case study in your repertoire you'll wonder how you ever managed without one! 
MODULE6-VIDEO.mp4
MODULE6-SLIDES.pdf

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